ORIGIN
“From Girona, wherever the ride takes you”

Girona as origin and way of working

Tactic was born in Girona in 1998, from where our way of understanding cycling also comes from: consistency, attention to detail and connection with the people behind every project.

Girona is not only where we produce, it is part of how we think and develop products. The roads, the wind, the climbs and the everyday rhythm of cycling define the way we work.

Many of the people at Tactic are from here. We go out for rides at midday, we test prototypes in everyday use and we integrate cycling into the real routine of the company. This means the product is developed from direct experience, not from a distance.

Product built from real use

Custom is not about applying designs onto an existing garment, but about developing product from scratch, with decisions guided by functionality, identity and real use.

Every project starts with a conversation to understand who will use the garment and how it will be used.

From Girona, we also develop triathlon and running apparel with the same level of demand. The result is product built from the place, the people and the experience.

PROXIMITY

“Custom, built with you”
More than a product.
A shared process

Custom is not a service, it is how we work. Every project is born from dialogue and collaboration with teams, cyclists and communities.

We listen, interpret and turn needs into functional product. The value is not only the result, but the entire process that builds it.

From feedback to final product

Design, development and performance work as a single connected system. Fit, ergonomics and fabric behaviour are defined together.

Producing in Girona allows us to turn conversations into prototypes and feedback into immediate improvements. The result is a garment created in collaboration, validated in real use and designed to perform. When everything fits, the product is no longer the end. It becomes the beginning of a real relationship.

AND THEN WE OPEN YOUR TEAM STORE

Once your custom project is ready, the next step is to make it easy to manage and simple to live with.

At Tactic, the team store is the tool that connects your team with the full collection in a simple and structured way. Each cyclist can enter their personal environment, choose their items, select their size and complete their purchase quickly and smoothly.

No manual management. No back-and-forth messages. Everything is centralized and directly connected to production.

For the team, this means control and clarity. For the cyclists, it means autonomy and a direct, hassle-free buying experience.

It is the same level of precision we apply to the creation of your custom kit, also extended to how it is managed and delivered.